Buffalo Pepsi

Buffalo wings have earned their place as an unofficial staple of football season: craveable, messy, and made for game day. Every year, fans devour more and more, all while embracing the joy of unapologetically indulgent eats. And with Pepsi as the Official Soft Drink of the NFL (and the ultimate pairing for a plate of wings), we saw the perfect opportunity to turn up the heat ahead of Kickoff 2023. Enter Josh Allen, Buffalo’s star QB and our official ambassador for this bold new flavor mashup. Let’s just say things got a little... spicy.