Diageo Fall Football

For our 2025 Diageo NFL program, we tapped into the rituals fans know and love— and then elevated them. The campaign, "New Drink Menu. Same Dress Code," was built on the insight that game day at home doesn’t need to look different to feel more premium.

While fans settled into their couches in go-to hoodies, lucky jerseys, and broken-in sweats, we invited them to upgrade what was in their glass. Using Diageo spirits, they crafted bar-quality cocktails—from elevated Old Fashioneds to bold Margaritas and smooth Espresso Martinis—bringing a touch of sophistication to every kickoff.